Amazon and Walmart jump into stablecoins

American retail giants Amazon and Walmart are reportedly aiming to issue their stablecoins, based on the U.S. dollar. Both companies are exploring how a custom stablecoin could provide users with an easier way to pay for goods and services, potentially even replacing some traditional banking features in the future.

What’s the idea?

Introducing stablecoins as a payment method will allow Amazon and Walmart to reduce their reliance on banks and card networks like Visa and MasterCard. From the users’ perspective, adding crypto broadens the range of available payment options and makes transactions more transparent. Users could also benefit from additional perks such as exclusive discounts and cashback in crypto, boosting the shift to crypto-friendly shopping.

What about regulations?

Amazon and Walmart are deterred from launching their stablecoins due to the lack of crypto regulations in the U.S. However, in May 2025, the Senate supported the GENIUS Act (Guiding and Establishing National Innovation in U.S. Stablecoins), regulating the issuance of U.S. dollar-based stablecoins. If passed, it would allow companies to issue stablecoins under government oversight.

How will this boost the crypto market?

The GENIUS Act will make stablecoins more trustworthy, opening the door for companies to start using them, making a huge step forward for crypto adoption. Companies like Amazon and Walmart could become pioneers in the fully commercial usage of stablecoins. With clear regulations, it's great news for the market in general and for users who want more control, transparent payment options, and real-world use of crypto.

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